Leciel Design

A pioneer in the wedding jewelry industry, the story of Leciel Design begins in 2009. Our founder graduate from Oregon State University, she studied business and Gemological Institute of America, then she founded the brand in her hometown, Surabaya, Indonesia. Inspired and passionate, the brand sets high standards to revolutionize the industry by providing High-end Wedding Accessories.

Leciel Design helps to revolutionize wedding accessories by creating customized crowns, headbands, headpieces, and other accessories. Each is set with high-quality zirconias and chromed in white gold, yellow gold, or rose gold. Instead of imported accessories, these fine pieces are crafted locally by experts in Jewelry making.


Producing high-quality products allows Leciel Design to become a brand that often used in various events, not only in Surabaya but also in other cities and countries. Not only In Indonesia The Leciel Design creations were taken to the International Accessories Industry.

Our Designer

Yuling Hoo

Our founder Mrs. Yuling Hoo and her partner Mrs. Silvy Prajogo working hard to realize the dream accessories of clients and also giving extra effort to produce unique shapes with high-quality materials. Together with the Leciel team, they succeeded in being recognized internationally. We produce ready-to-use and custom jewelry such as those used by Jennifer Lopez, Ariana Grande, Lady Gaga, Nicky Minaj, Mariah Carey, Rihanna, etc.


Silvy Prajogo

The journey began in 2009 when Yuling Hoo created Leciel Design to inspire brides to look stunningly beautiful in their special day. Leciel Design provides custom-made accessories from the finest 24k white gold plated silver. Since then Leciel Design has been internationally recognized from Los Angeles Fashion Week to custom design for Hollywood celebrities such as Jennifer Lopez, Ariana Grande, Mariah Carey, Rihanna, etc.



A Walkthrough of Leciel Design’s journey in time. Creating beautiful and exquisite crowns and accessories throughout the years.


Leciel Design founded in 2009

Leciel Design founder founded the brand at her hometown, Surabaya, Indonesia

Leciel Collection 2010

Leciel Design helps to revolutionize wedding accessories by creating customised crowns,headbands, headpieces, clutchs and other accessories.

Puteri Indonesia Jawa Timur, Since 2010

It is such a privilege for us to work with Puteri Indonesia Jawa Timur since 2010 and being able to be provide them the best crown for the beauty pageant.

Leciel Oriental 2015

As Leciel Design continues to grow, more special oriental custom accessories are being demanded. Indonesia is also rich in its Chinese culture heritage and many still celebrates with its traditional costumes.

Puteri Indonesia, Since 2017

We have been supporting Puteri Indonesia since 2017. It is such an honor for us to work with Yayasan Puteri Indonesia and continue to support them ever since this moment.

Jakarta Fashion Week 2017

Leciel Design also took part in Jakarta Fashion Week. One was in the year 2017 with Indonesia most talented designers.

L.A Hearts Fashion Show 2017

Diana Couture x Le Ciel Design. Spring Summer 2018 Runway Show Los Angeles Fashion Week, Art Hearts Fashion on October 7, 2017 in Los Angeles, California

Mechatronic 2017

The beauty of jewelry wrapped in technological sophistication has resulted the latest breakthroughs in the world of accessories that change Leciel Design perspective

Indonesian President, Joko Widodo and Family in 2018

Another monumental moment for Leciel Design is being a part of the family potrait of Indonesia President Joko Widodo and family.

Hollywood Celebrity Since 2018

Since LA. Art Hart Fashion Week in 2017, Leciel Design has been supporting Hollywood celebrities in their music video, photoshoot, red carpet, fashion magazine editorial, etc

Jalika by Leciel 2018

Leciel Design takes pride in Indonesia’s rich heritage and traditional wedding. Thus, in 2018, Jalika by Leciel was born.

Leciel Ready-to-Wear (2018)

Leciel Design ready-to-wear collection comes with a variety of design.

National Costume for Miss International 2019

Representing Indonesia in the year 2019, Ms Jolene Marie took part in Miss International with Leciel Design custom made accessories for the national costume.